We have taken the opportunity within this year’s annual report to explain the rationale behind Vedior’s multibranding strategy. In the YES LOGO section, Vedior’s Chief Executive, Zach Miles, provides us with his personal view of branding, why Vedior differentiates itself within the recruitment industry by promoting such an approach and the strategic advantages Vedior derives from multibranding. Throughout this annual report, we also showcase some of the leading brands from among the different market sectors represented within Vedior’s global portfolio. The brands we have selected vary from old, well-established brands to new innovative service providers. Whatever their area of specialisation or history, the one thing they each have in common is a unique identity designed specifically for the market in which they operate. It is this specialised branding approach which is a key competitive advantage for Vedior and underscores our decentralised entrepreneurial philosophy.